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Senior Product Manager – Brand s AI
Location: San Jose, CA
Team: Adobe Firefly Enterprise
About the Role
Adobe is transforming enterprise content supply chain with intelligent Brand solutions that transforms how enterprises create, govern, and scale content . At the core of this transformation is Brand s , a first\-of\-its\-kind AI system that codifies brand identity into machine\-readable ontologies and ensures brand fidelity and performance across all creative outputs.
We are seeking a Senior Product Manager to partner closely with large enterprise B rands to drive the adoption of Brands AI within their workflows. This role focuses on enabling organizations to scale creative asset production using AI, while ensuring brand consistency, integrity, and governance are maintained .
This role is ideal for an individual passionate about AI, design systems, and enterprise marketing workflows , with a strong ability to lead customer engagements.
The position involves identifying and documenting business use cases, aligning them with Adobe Brand solutions, and accelerating time to measurable value.
The ideal candidate is a hands\-on product manager and customer\-focused leader with experience in business consulting, digital strategy, agile software development, enterprise software, AI/ML, cloud deployments, and data integration. This role is well\-suited for someone who thrives in fast\-paced, start\-up\-like environments, with a proven ability to scale products from prototype to production, translate innovative research into real\-world applications, and take ownership of both product and business outcomes.
What You'll Do
Align on Business Outcomes
Define and articulate high\-impact business needs by aligning Brand AI capabilities to enterprise priorities such as speed\-to\-market, cost efficiency, and brand consistency.
Identify and Prioritize Use Cases
Partner with cross\-functional stakeholders (marketing, creative, legal, brand, IT) to identify and prioritize high\-value use cases that deliver measurable impact.
Integrate into Existing Workflows
Drive the integration of Brand AI into existing creative and marketing workflows, tools, and governance processes to enable seamless adoption.
Lead Change Management
Lead organizational change efforts by addressing concerns around AI, building trust through clear communication, and establishing responsible AI guardrails.
Partner with Technical Teams for Deployment
Collaborate with engineering, solution architecture, and data teams to translate use needs into technical requirements and ensure successful deployment.
Deliver Early Wins and Proof Points
Develop and implement pilots and proof\-of\-concepts to demonstrate quick wins, build momentum, and secure executive consensus.
Measure and Communicate Value
Act as the voice of the customer, defining success metrics and regularly tracking and communicating business outcomes and progress to customers.
Scale Adoption Across the Organization
Expand successful implementations across business units, geographies, and use cases by establishing standards and repeatable frameworks.
What You'll Need to Succeed
5–7\+ years of experience in product management or business consulting within branding, design, or marketing technology domains
A strong customer\-first attitude, with a demonstrated ability to embed customer\-centric thinking across teams and partner ecosystems
Ability to operate at the intersection of business, strategy, design, and technology, bringing a comprehensive and human\-centered approach to problem\-solving
Exceptional communication and storytelling skills, with the ability to convey technical concepts in terms of business value to executive audiences
Strong analytical and critical thinking skills, with experience measuring and articulating the business impact of investments
Proven ability to navigate complex organizations, influence executives, and build alignment across diverse teams
Experience translating complex AI/ML concepts into intuitive, user\-friendly experiences and driving adoption including championing change management
Deep understanding of creative processes and marketing operations, including collaboration with internal teams and external agencies
High emotional intelligence combined with data\-driven decision\-making, employing both relationships and insights to drive outcomes
Preferred Qualifications
BA/BS or equivalent experience in Computer Science, Engineering, Design, Business, or engineering.
Background in creative tools, user experience building, or digital marketing systems.
Experience with executive communication and consensus building.
Experience with ontology design, knowledge graphs, or brand systems.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry\-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000\+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call \+1 408\-536\-3015\.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .
Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $125,800 \-\- $239,725 annually. Pay within this range varies by work location and may also depend on job\-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $165,600 \- $239,725
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC \= base \+ commission), and short\-term incentives are in the form of sales commission plans. Non\-sales roles starting salaries are expressed as base salary and short\-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long\-term incentives in the form of a new hire equity award.
State\-Specific Notices:
California :
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Salary Context
This $125K-$239K range is below the median for AI Product Manager roles in our dataset (median: $188K across 140 roles with salary data).
View full AI Product Manager salary data →Role Details
About This Role
AI Product Managers define what AI features get built and why. They translate business problems into ML-solvable tasks, work with engineering to scope model requirements, and own the metrics that determine if an AI feature is working. The role requires a rare combination of technical fluency and product instinct.
Unlike traditional product management, AI PM work involves managing uncertainty at a fundamental level. Your model might work 90% of the time. What happens the other 10%? What's the user experience when the AI is wrong? How do you measure 'good enough' for a probabilistic system? These questions don't have easy answers, and the AI PM is the person responsible for finding them.
Across the 3,708 AI roles we're tracking, AI Product Manager positions make up 5% of the market. At Adobe, this role fits into their broader AI and engineering organization.
AI Product Manager roles are growing as companies realize that shipping AI features requires different product thinking than traditional software. The best candidates combine product management experience with enough technical depth to have productive conversations with ML engineers about model capabilities and limitations.
What the Work Looks Like
A typical week includes: reviewing model evaluation results with the ML team, defining success metrics for a new AI feature, conducting user research on how customers respond to AI-generated outputs, writing product requirements that include accuracy thresholds and fallback behaviors, and presenting the AI roadmap to leadership. You're the translator between technical capability and business value.
AI Product Manager roles are growing as companies realize that shipping AI features requires different product thinking than traditional software. The best candidates combine product management experience with enough technical depth to have productive conversations with ML engineers about model capabilities and limitations.
Skills in Demand for This Role
Technical fluency with ML concepts is essential, though you won't be writing models. Expect to understand training data, evaluation metrics, model limitations, and responsible AI practices. SQL and basic Python are increasingly expected. Experience with A/B testing, data analysis, and product analytics is baseline. Understanding LLM capabilities and limitations is now a core requirement.
The differentiator is AI-specific product thinking: knowing when to use ML vs. heuristics, understanding the cost of training data collection, designing graceful degradation for model failures, and building products that improve with usage data. Experience with AI safety, bias mitigation, and responsible AI deployment is increasingly important.
Strong postings describe specific AI products the PM will own, mention the ML team structure, and talk about measurement methodology. Look for companies that have already shipped AI features. Roles at companies that are 'exploring AI' often mean you'll spend a year defining the strategy before any building happens.
Compensation Benchmarks
AI Product Manager roles pay a median of $216,175 based on 270 positions with disclosed compensation. Senior-level AI roles across all categories have a median of $230,000. This role's midpoint ($182K) sits 15% below the category median. Disclosed range: $125K to $239K.
Across all AI roles, the market median is $217,500. Top-quartile compensation starts at $272,100. The 90th percentile reaches $325,000. For comparison, the highest-paying categories include AI Safety ($300,000) and Research Engineer ($280,000). By seniority level: Entry: $120,000; Mid: $200,000; Senior: $230,000; Director: $272,150; VP: $250,000.
Adobe AI Hiring
Adobe has 16 open AI roles right now. They're hiring across AI Product Manager, AI/ML Engineer. Positions span San Jose, CA, US, San Francisco, CA, US, Seattle, WA, US. Compensation range: $234K - $379K.
Location Context
Across all AI roles, 14% (508 positions) offer remote work, while 3,180 require on-site attendance. Top AI hiring metros: New York (1,045 roles, $220,000 median); San Francisco (810 roles, $277,088 median); Los Angeles (397 roles, $215,000 median).
Career Path
Common paths into AI Product Manager roles include Product Manager, Data Analyst, Technical Program Manager.
From here, career progression typically leads toward Director of AI Product, VP Product, Head of AI.
The most effective path is PM experience plus self-directed AI education. Take Andrew Ng's courses, build a small ML project, and learn enough Python to read model evaluation code. The goal isn't to become an ML engineer. It's to have credibility in technical conversations and to understand what's possible, what's hard, and what's a bad idea.
What to Expect in Interviews
AI interviews typically combine coding challenges (Python-focused), system design questions tailored to the role, and discussions about your experience with relevant tools and frameworks. Strong candidates demonstrate both technical depth and the ability to make pragmatic engineering tradeoffs. Prepare portfolio projects that demonstrate end-to-end capability rather than isolated skills.
When evaluating opportunities: Strong postings describe specific AI products the PM will own, mention the ML team structure, and talk about measurement methodology. Look for companies that have already shipped AI features. Roles at companies that are 'exploring AI' often mean you'll spend a year defining the strategy before any building happens.
AI Hiring Overview
The AI job market has 3,708 open positions tracked in our dataset. By seniority: 102 entry-level, 1,705 mid-level, 1,469 senior, and 432 leadership roles (Director, VP, C-Level). Remote roles make up 14% of the market (508 positions). The remaining 3,180 roles require on-site or hybrid attendance.
The market median for AI roles is $217,500. Top-quartile compensation starts at $272,100. The 90th percentile reaches $325,000. Highest-paying categories: AI Safety ($300,000 median, 21 roles); Research Engineer ($280,000 median, 147 roles); AI Architect ($254,798 median, 67 roles).
AI Product Manager roles are growing as companies realize that shipping AI features requires different product thinking than traditional software. The best candidates combine product management experience with enough technical depth to have productive conversations with ML engineers about model capabilities and limitations.
The AI Job Market Today
The AI job market spans 3,708 open positions across 16 role categories. The largest categories by volume: AI/ML Engineer (2,605), Data Scientist (310), AI Software Engineer (259). These three account for the majority of open positions, though smaller categories often have higher per-role compensation because of specialized skill requirements.
The seniority mix tells a story about where AI teams are in their maturity. Entry-level roles (102) are outnumbered by mid-level (1,705) and senior (1,469) positions, reflecting that most companies are past the 'build a team from scratch' phase and need experienced engineers who can ship production systems. Leadership roles (Director, VP, C-Level) total 432 positions, representing the bottleneck between technical execution and organizational strategy.
Remote work availability sits at 14% of all AI roles (508 positions), with 3,180 requiring on-site or hybrid attendance. The remote share has stabilized after the post-pandemic correction. Senior and specialized roles (Research Scientist, ML Architect) are more likely to be remote-eligible than entry-level positions, partly because experienced hires have more negotiating power and partly because these roles require less hands-on mentorship.
AI compensation is structured in clear tiers. The market median sits at $217,500. Top-quartile roles start at $272,100, and the 90th percentile reaches $325,000. These figures include base salary with disclosed compensation. Total compensation (including equity, bonuses, and sign-on) runs 20-40% higher at companies that offer those components.
Category matters for compensation. AI Safety roles lead at $300,000 median, while Prompt Engineer roles sit at $140,000. The spread between highest and lowest-paying categories reflects the premium on specialized technical skills versus broader analytical roles.
The most in-demand skills across all AI postings: Python (1,890 postings), Aws (1,103 postings), Azure (877 postings), Rag (855 postings), Gcp (631 postings), Prompt Engineering (560 postings), Pytorch (545 postings), Claude (498 postings). Python dominates, appearing in the vast majority of role descriptions regardless of category. Cloud platform experience (AWS, GCP, Azure) is the second most common requirement. The newer entrants to the top skills list (RAG, vector databases, LLM APIs) reflect the shift from traditional ML toward generative AI applications.
Frequently Asked Questions
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