Data Scientist, Ads Insight and Measurement

$147K - $211K Mountain View, CA, US Mid Level Data Scientist

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Skills & Technologies

Python

About This Role

AI job market dashboard showing open roles by category

### Minimum qualifications:

  • Master's degree in Statistics, Data Science, Mathematics, Physics, Economics, Operations Research, Engineering, or a related quantitative field.
  • 3 years of work experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis, or a PhD degree.

### Preferred qualifications:

  • 5 years of work experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis, or a PhD degree.
  • Experience with statistical data analysis such as linear models, multivariate analysis, stochastic models, sampling methods.
  • Experience articulating and translating business questions and using statistical techniques to arrive at an answer using available data.
  • Applied experience with machine learning on large datasets.
  • Understand potential outcomes framework and have familiarity with causal inference methods such as split\-testing, instrumental variables, fixed effects regression, panel data models, regression discontinuity, matching estimators.

About the job

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Data scientists in our team bring scientific and statistical methods to bear on the issues of advertising product creation, development and improvement with a deep, data\-driven appreciation for the behaviors of the end user and the ecosystem. As a Data Scientist working on Ads Insights and Measurement, you will develop, evaluate and improve the entire range of Google's advertising products including Search, Display, Apps, TV and Video (YouTube). You will collaborate closely with a multi\-disciplinary team of engineers, analysts and product managers to develop new science and to translate it into deployed products at scale. You will also play a key role in developing new ideas and methods that drive ad measurement and facilitate agreements, including paradigm\-shifting ad\-measurement science and products for the privacy\-preserving future of digital advertising. In doing so, you will be a key part of building and driving impact on large\-scale ad\-systems both at Google and in the ad\-tech and mar\-tech industry as a whole, globally.

In this role, you will be quantitatively trained with expertise in quantitative methodologies, and with a solid understanding of statistics and causal inference methods. You will have an interest in understanding consumer behavior, advertising and privacy with a passion for business problems, and an interest in combining data and strategy will grow in our environment. You will be able to leverage their training and their skills to leverage data and technology to make business decisions. You will be comfortable working cross\-functionally and grow in a changing, science\-driven organization.

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale. Individual pay is determined by factors including job\-related skills, experience, and relevant education or training.

US: $147000 \- $211000 (USD) \+ 15% bonus target \+ equity \+ benefits

Learn more about benefits at Google.Responsibilities

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  • Help suggest, support, and shape new data\-driven advertising measurement products, with a primary focus on lift and incrementality measurement.
  • Design and analyze large\-scale experiments—including both user\-level and geo\-based randomized controlled trials—to evaluate advertising effectiveness and establish causal impact.
  • Develop and implement advanced quantitative methods by combining causal inference, statistical modeling, and machine learning to solve complex analysis problems related to conversion lift.
  • Conduct end\-to\-end analyses of large, complex data sets, building scalable and iterative analysis pipelines to provide incrementality insights to our partners at scale.
  • Work cross\-functionally to provide business recommendations, translating complex experimental findings into clear, actionable insights for engineering, product leaders, and key stakeholders.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Salary Context

This $147K-$211K range is above the median for Data Scientist roles in our dataset (median: $155K across 226 roles with salary data).

View full Data Scientist salary data →

Role Details

Company Google
Title Data Scientist, Ads Insight and Measurement
Location Mountain View, CA, US
Category Data Scientist
Experience Mid Level
Salary $147K - $211K
Remote No

About This Role

Data Scientists extract insights and build predictive models from data. In the AI era, many roles now include LLM-powered analytics, automated reporting, and integration with generative AI tools. The role has evolved from 'the person who runs SQL queries' to 'the person who builds AI-powered data products.'

Modern data science roles fall into two camps: analytics-focused (insights, dashboards, experimentation) and ML-focused (building predictive models, recommendation systems, NLP features). The best data scientists can operate in both modes. The AI shift means that even analytics-focused roles now involve building automated insight pipelines using LLMs, going well beyond one-off reports.

Across the 3,708 AI roles we're tracking, Data Scientist positions make up 8% of the market. At Google, this role fits into their broader AI and engineering organization.

Data Scientist roles remain in high demand, though the definition keeps shifting. Companies increasingly want candidates who can bridge traditional statistics with modern ML and LLM capabilities. The 'pure insights' data scientist role is consolidating into analytics engineering, while the 'build models' data scientist role is merging with ML engineering.

What the Work Looks Like

A typical week includes: analyzing experiment results for a product feature launch, building a predictive model for customer churn, creating an automated reporting pipeline using LLM-powered summarization, presenting insights to stakeholders, and cleaning data (always cleaning data). The ratio of analysis to engineering varies by company, but expect both.

Data Scientist roles remain in high demand, though the definition keeps shifting. Companies increasingly want candidates who can bridge traditional statistics with modern ML and LLM capabilities. The 'pure insights' data scientist role is consolidating into analytics engineering, while the 'build models' data scientist role is merging with ML engineering.

Skills Required

Python (51% of roles)

Python, SQL, and statistical modeling are the foundation. Increasingly, roles want experience with LLMs for data analysis, automated insight generation, and building AI-powered data products. Familiarity with cloud data platforms (Snowflake, BigQuery, Databricks) and ML frameworks (scikit-learn, PyTorch) covers most job requirements.

Experimentation design and causal inference are underrated skills that separate strong candidates. Companies care about whether their product changes cause improvements, and can distinguish causation from correlation. A/B testing methodology, Bayesian statistics, and the ability to communicate uncertainty to non-technical stakeholders are high-value skills.

Good postings specify the data stack, the types of problems you'll work on, and the team structure. Look for companies that differentiate between analytics and ML data science. Vague 'data scientist' postings that list every skill under the sun usually mean the company doesn't know what they need.

Compensation Benchmarks

Data Scientist roles pay a median of $192,890 based on 463 positions with disclosed compensation. Mid-level AI roles across all categories have a median of $200,000. This role's midpoint ($179K) sits 7% below the category median. Disclosed range: $147K to $211K.

Across all AI roles, the market median is $217,500. Top-quartile compensation starts at $272,100. The 90th percentile reaches $325,000. For comparison, the highest-paying categories include AI Safety ($300,000) and Research Engineer ($280,000). By seniority level: Entry: $120,000; Mid: $200,000; Senior: $230,000; Director: $272,150; VP: $250,000.

Google AI Hiring

Google has 126 open AI roles right now. They're hiring across Data Scientist, AI/ML Engineer, AI Product Manager, AI Software Engineer. Positions span Mountain View, CA, US, New York, NY, US, Boulder, CO, US. Compensation range: $151K - $428K.

Location Context

Across all AI roles, 14% (508 positions) offer remote work, while 3,180 require on-site attendance. Top AI hiring metros: New York (1,045 roles, $220,000 median); San Francisco (810 roles, $277,088 median); Los Angeles (397 roles, $215,000 median).

Career Path

Common paths into Data Scientist roles include Data Analyst, Statistician, Quantitative Researcher.

From here, career progression typically leads toward Senior Data Scientist, ML Engineer, AI Product Manager.

Start with statistics and SQL. Build a real analysis project on public data that demonstrates insight generation alongside model building. The market values data scientists who can communicate findings clearly to business stakeholders. If you want to move toward ML engineering, invest in software engineering fundamentals and production deployment skills.

What to Expect in Interviews

Interviews combine statistics, coding, and business acumen. SQL is almost always tested, often with complex joins and window functions. Expect a case study round where you're given a business problem and asked to design an analysis plan. Coding rounds focus on pandas, statistical modeling, and visualization. The strongest differentiator is how well you communicate insights to non-technical stakeholders during presentation rounds.

When evaluating opportunities: Good postings specify the data stack, the types of problems you'll work on, and the team structure. Look for companies that differentiate between analytics and ML data science. Vague 'data scientist' postings that list every skill under the sun usually mean the company doesn't know what they need.

AI Hiring Overview

The AI job market has 3,708 open positions tracked in our dataset. By seniority: 102 entry-level, 1,705 mid-level, 1,469 senior, and 432 leadership roles (Director, VP, C-Level). Remote roles make up 14% of the market (508 positions). The remaining 3,180 roles require on-site or hybrid attendance.

The market median for AI roles is $217,500. Top-quartile compensation starts at $272,100. The 90th percentile reaches $325,000. Highest-paying categories: AI Safety ($300,000 median, 21 roles); Research Engineer ($280,000 median, 147 roles); AI Architect ($254,798 median, 67 roles).

Data Scientist roles remain in high demand, though the definition keeps shifting. Companies increasingly want candidates who can bridge traditional statistics with modern ML and LLM capabilities. The 'pure insights' data scientist role is consolidating into analytics engineering, while the 'build models' data scientist role is merging with ML engineering.

The AI Job Market Today

The AI job market spans 3,708 open positions across 16 role categories. The largest categories by volume: AI/ML Engineer (2,605), Data Scientist (310), AI Software Engineer (259). These three account for the majority of open positions, though smaller categories often have higher per-role compensation because of specialized skill requirements.

The seniority mix tells a story about where AI teams are in their maturity. Entry-level roles (102) are outnumbered by mid-level (1,705) and senior (1,469) positions, reflecting that most companies are past the 'build a team from scratch' phase and need experienced engineers who can ship production systems. Leadership roles (Director, VP, C-Level) total 432 positions, representing the bottleneck between technical execution and organizational strategy.

Remote work availability sits at 14% of all AI roles (508 positions), with 3,180 requiring on-site or hybrid attendance. The remote share has stabilized after the post-pandemic correction. Senior and specialized roles (Research Scientist, ML Architect) are more likely to be remote-eligible than entry-level positions, partly because experienced hires have more negotiating power and partly because these roles require less hands-on mentorship.

AI compensation is structured in clear tiers. The market median sits at $217,500. Top-quartile roles start at $272,100, and the 90th percentile reaches $325,000. These figures include base salary with disclosed compensation. Total compensation (including equity, bonuses, and sign-on) runs 20-40% higher at companies that offer those components.

Category matters for compensation. AI Safety roles lead at $300,000 median, while Prompt Engineer roles sit at $140,000. The spread between highest and lowest-paying categories reflects the premium on specialized technical skills versus broader analytical roles.

The most in-demand skills across all AI postings: Python (1,890 postings), Aws (1,103 postings), Azure (877 postings), Rag (855 postings), Gcp (631 postings), Prompt Engineering (560 postings), Pytorch (545 postings), Claude (498 postings). Python dominates, appearing in the vast majority of role descriptions regardless of category. Cloud platform experience (AWS, GCP, Azure) is the second most common requirement. The newer entrants to the top skills list (RAG, vector databases, LLM APIs) reflect the shift from traditional ML toward generative AI applications.

Frequently Asked Questions

Based on 463 roles with disclosed compensation, the median salary for Data Scientist positions is $192,890. Actual compensation varies by seniority, location, and company stage.
Python, SQL, and statistical modeling are the foundation. Increasingly, roles want experience with LLMs for data analysis, automated insight generation, and building AI-powered data products. Familiarity with cloud data platforms (Snowflake, BigQuery, Databricks) and ML frameworks (scikit-learn, PyTorch) covers most job requirements.
About 14% of the 3,708 AI roles we track offer remote work. Remote availability varies by company and seniority level, with senior and leadership roles more likely to offer location flexibility.
Google is among the companies actively hiring for AI and ML talent. Check our company profiles for detailed breakdowns of open roles, salary ranges, and hiring trends.
Common next steps from Data Scientist positions include Senior Data Scientist, ML Engineer, AI Product Manager. Progression depends on whether you lean toward technical depth, people management, or product strategy.

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